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UX vs. UI

UX vs. UI

User experience and user interface are highly related. Both are important, but what’s the difference between UX and UI? (Often confused!)  ...
Design a Profitable Landing Page

Design a Profitable Landing Page

Landing pages are getting traction nowadays and the reason behind their overnight fame is their effectiveness to boost conversions and leads. A landing page is an individual webpage that is created with an intention to nudge visitors and attract them to complete...
UX in Product Management

UX in Product Management

What makes a successful working relationship between two team members? A few things that come to mind are empathy, having a common goal and excellent communication. These traits are important when thinking about those who use your product, but also with the working...
Do it anyway…

Do it anyway…

It’s your first big project, your first time working with an experienced team of product owners and designers and developers. Part of you can’t help thinking that it’s a miracle you landed this gig, and another part of you is silently hoping that no one finds out just...
Unmoderated User Tests

Unmoderated User Tests

Source: https://www.nngroup.com/articles/unmoderated-usability-testing/ Many UX teams rely on remote usability testing to efficiently get design feedback from users. There are two types of remote user testing: Moderated remote testing involves a researcher meeting...