Applications like TikTok, PUBG, Pokemon Go, and Instagram are ruling the hearts of mobile users. With so many applications, it is very tough to climb the ladder of attention and make the most out of it.
But still, it is not impossible! You can say the competition is high but there is no scarcity of unique ideas which can help you fill the basic demands of the market. To the top of the list, you can get yourself the best of opportunity by having an application with the high-class user experience. All the developers and designers are working on making an application more presentable and engaging.
So, if you are planning to step in the world of mobile industry and want to make an impact straight away, you have landed yourself in the right page. Yes, here in this article, we will help you understand different UX design principles which you must follow to make your mobile application interactive and user-friendly, take a look:
1. Say No To ‘One Size Fits All’ Strategy
When it comes to UX design, the rule of one size fits all will certainly not apply. Every device works on different platforms of iOS and Android. In fact shape and size also differs from one device to another. This does have a huge impact on the UX elements you prefer for your application. You can have an application designed in the same way for both the iOS and Android platform but there are many functions which you will find in Android devices but not on iOS devices. So the application will not make any sense if it has been designed the same for both the operating system.
2. Keep It Minimal
There are many designers who consider adding all the elements in one application will help them with the best response. But it is not going to work that way! Excessive use of elements will make the application complicated which will take time to understand. Complication is never attractive and hence, it will not get you the desired results. You need to use elements which are important and will help users to perform actions with ease. You need to keep things simple and easy to understand!
3. Colors Experimentation
Choosing colors is a very important task as it can make and break your application results. Using the right combination of colors can bring life to your application and help you to have your users engaged all the time. So, you must not experiment when it comes to using colors for your application. You need to keep it light and set the tone as per your service needs. It must make one feel excited and positive to be in your application. You need to do thorough research and check which colors have brought success and need to use the right combination of it for your applications UX requirements. The combination of colors should make users spend time using your application without feeling the pain in their eyes.
4. Think Like A User
Stepping in the shoes of users can help you with your application UX designing needs. You can assess the audience behavior looking forward to your products and services and try to think like them. Understanding their thought process and designing the application accordingly will certainly work wonders for you. You need to add an interactive element to your application which can help them keep hooked to your services all the time. This will help your users have an application just the way they were looking for and it can help your business get better ROI.
5. Personalized Content
With such tough competition in the market, it is not easy for one to stand out and get all the attention. This can be done with the use of personalized content. Yes, this is a secret which can work in your favor and get connected to your audience to help you with better inflow! It is important that you guide your UX designers to make the experience as per the personalized needs of your audience. The use of GPS, Machine Learning and Predictive analytics will understand the user needs and help you deliver accordingly. This will bring in a lot of positive results and help your business with excellent returns.
6. Seamless Navigation
Making navigation of your application easy and simple is another important UX design principle which needs to be followed. If the application has been developed with an infusion of responsive and quick navigation process, the chances of your users sticking to your application become more. It will allow users to move from one page to another with ease and they will end up spending a lot more time on your application. It will take the retention rates higher and help you with better conversion rates. So, it is important that you get the easy and seamless mechanism in the process to help users with the best experience.
7. Design According To The Gestures
These days the users are mostly using touch-screen gadgets so, you must get your application designed accordingly. Yes, as there is no mouse pointer in practice you must get the application designed per the movements of the human fingers. Here the application developer needs to get designing done by assessing human finger size which varies from one person to another. With this, they bring in more opportunity into context for users to interact with the application and get the actions performed with ease. Infusing hand gestures will also prove to be worthy enough as it will enhance the performance of your application procedure and also help you with an excellent experience.
This feature has mostly been overlooked but it exclusively plays a very important role when it comes to enhancing the user experience. To make your content appealing and readable, you need to select the right font type, style, and color of the content posted in your application. If the combination fits in perfectly it will certainly keep the users engaged for a longer period of time and also enjoy it. So, one needs to consider Typography when it comes to designing UX of the mobile application.
When it comes to typography, you must check with the screen size and hardware configuration to get the font, size, and color right for your content needs. This will exclusively get the combination perfect which will look just perfect on the screen and will keep the users engaged without any kind of problem.
As per the study, for iOS application, Helvetica Neue is considered and for Android application, Roboto is taken into consideration. So, if you are not certain which fits in well when it comes to choosing the typography, you can go with these default ones for better results.
9. Designing Engaging Registration Forms
When it comes to filing registration forms in a website or mobile application, it is kind of very dull and boring thing to do for the users all around the world. Many tend to skip these exercises and this can impact on your business quite harshly. So, you need to have the forms designed in a very engaging and interactive way which will keep them hooked while sharing the information. This will get the users to fill the registration form more often than not and you will enhance the chances of more conversions.
Whenever you are asking for personal details, you must give them an option to choose rather than asking them to type as it gets this done quick. You can also get this process streamlined by following other procedures like through social media credentials and more. It will help users to get this done without consuming much time.
10. Positive Offboards
UI/UX designers need to get the positive onboarding experience in to play as it ends the relationship on a positive note with the users. So, you need to have this in your guidelines while getting your designing needs covered.
For this, the combination of the right fonts and colors is very important as it needs to make the users feel positive when they are getting the account deleted or are asking for reimbursement. Something positive will get the user back to your application in the near future again.
11. Interactive Splashes
The first thing users witness on your application is the splash screen which helps them check with your current version, app logo and also the loading animation. So, it is a great opportunity for you to set the tone right from the start which can showcase more functionalities of your app and allow users to explore more of it. But it is important that you don’t complicate the things which will eventually get the users annoyed and they might leave the application.
So, you must maintain a fine balance when it comes to getting the users engaged and annoyed while helping them with more information on the respective splash screen.
12. Relevant Notifications
In the mobile, the role of notification is quite magical. It helps the mobile applications to acknowledge the new services and products added to the application. But it has been seen that notification is also one of the big reasons behind poor user retention. So, the approach to use this is going to be very important and one has to be very smart in it. It will require a lot of research work and understanding of the user behavior and then decide the notifications type which will not affect the retention rate at all and in fact will get the results better.
If everything goes as discussed above, you will find users showing more interest in using your application and helping you with higher returns.
13. Narrow-Focused Widgets
A widget is a small application which performs like an add-on for a particular application. If used correctly, this can play a big role in user engagement and get you the right results. The widgets are already there in the device and will help you huge benefit if used properly in your application. Using narrow functionality with the help of a widget will help users to gain important information which can make them perform an action which can help you with better sales.
Too much is being expected from the mobile world these days. According to users, everything needs to get loaded in a whisker and that too in the best way possible. So, to achieve the same standards which can help your business with better returns, you need to follow the above mentioned UX design principles. This will bring you the results you are looking and help your business avail the right push to succeed in such a competitive industry.
Hopefully, now you are clear about the things to keep in mind while working on the application’s UX design and development. The message is short and clear, keep things simple and as per the latest trends which can keep the users engaged in your application.